1 DAY 1 SOMETHING edited by KAY K
지극히 주관적인 시각 / 이기적 소비자 습관 / 내 감성의 밀도
SOMETHING is connected with KAY K
I think ...
심플하고 간결함에 반함. 편집 디자인 또한 탁월하며, 정말 사진과 글의 조화가 이렇게 아름다울 수가.
그리고 Editor 분이 한국인이신듯.
About
In pursuit of food and travel
Description
A quarterly publication about food and travel
Site
www.readcereal.com
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What is Cereal? Foremost, it’s a magazine rooted in our passions – for food, for travel. And for books too, with all the wonderful things they can teach us. Isn’t every day better when you learn something new? We believe that the enjoyment of food and travel are two significant elements of a good life, and more and more of us are in a position to enjoy both on a fairly regular basis now – so much so, that knowing what to experience first can be daunting at times. This is where we come in. Each quarterly issue of Cereal will contain detailed expositions of edible topics, travel destinations, as well as profiles on products, people and places – chosen because they’re relevant, interesting, or have simply caught our attention. Because we adore books and their inherent ability to teach, we have structured our magazine as one. Each topic is treated as a chapter, often featuring various articles within it (including a bibliography, when applicable).
This allows you to explore a subject in depth, giving it the attention and focus it deserves. With the goal of making something timeless, by crafting and curating a tactile experience, we hope Cereal, like a good book, can be read over and over again. We’ve also made sure that Cereal is a visual feast. Beautiful imagery and design can turn a decent volume into an inspired one, and we think people learn better with pictures. Children’s books are intrinsically visual, so why not apply that ethos to our content too? In part, Cereal is aimed at our inner child. Back when we were little, we learned many a fun fact from the back of cereal boxes. One of our fondest memories of childhood is of waking up to a huge bowl of something crunchy and milky, devouring the words and pictures on the back of the packet. These boxes were the first thing we read each day, and they taught and entertained us. Hence, Cereal. We hope to become your morning read.
Volume 2
Gochujang is a Korean condiment but it should be a colour. Its intense, carnelian red hue is as much a part of its allure as the deep, rich, fiery taste. Henri Matisse would have painted pictures with it, Alexander McQueen could have designed a tartan with it. What I’d really like are some gochujang shoes and a fountain pen filled with gochujang ink. Gaping at a container of gochujang paste is as good for the spirits as a stroll in the sun. I can vouch for that, because I’ve been staring into my large tub of it, wondering how best to capture its particular beauty in words and I feel a lot better already. Like chicken noodle soup or a cup of strong tea, gochujang provides comfort to the glum and the weary. It’s also about to become achingly fashionable to a much wider audience.
Gochujang dates back to the 17th century. Large earthenware pots, or onggi, of red pepper powder, glutinous rice powder, soybean powder, salt and water are fermented in the sun to produce what has become the most adored Korean condiment of them all. Most gochujang is now made commercially, but there’s a growing interest in making it at home, with blog posts and video clips online of enthusiastic cooks wrestling with vast saucepans and hefty wooden spoons, smiling happily as they recall the gochujang of their childhood. Its aroma provokes nostalgia with its distinctive, comforting overtones of fermented malt. Gochujang inspires fanciful language. The Korean American chef David Chang of Momofuku fame has virtually turned gochujang into a fable. He says that if you combine gochujang with doenjang, they produce a ‘love child’. This offspring is called ssamjang, the spicy bean paste vital for making bossam, delicious parcels of pork wrapped in Boston lettuce leaves. Chang’s inventive take on bossam includes extra quantities of gochujang than usual, and who can blame him? As he puts it, his kind of cooking is like having “one foot rooted in tradition and the other foot kicking it forward”:
“There is a great line from Emerson that sums up my perspective perfectly. ‘Meek young men grow up in libraries, believing it their duty to accept the views which Cicero, which Locke, which Bacon have given, forgetful that Cicero, Locke, and Bacon were only young men in libraries when they wrote these books.’ ”…
Volume 1
If you were anything like me as a child, your favourite food groups were fats, oils and sweets. And one of your all-time guilty pleasures? Lapping the leftover milk from the bottom of a bowl of cereal. Everyone knows the taste – it’s that slightly sweet, kind of starchy, hint of corn, milk flavour.
As a kid, I remember sipping the edge of my cereal bowl and loving every last drop – the sugar kissed milk having been nectarised by the marshmallows of my Lucky Charms, or off my Frosted Flakes. Nothing accompanied my Saturday morning cartoons better than the taste of that sweet finale. For many – myself included – this has become a forgotten memory of the past, replaced by, unfortunately, more adult appropriate alternatives such as granola milk (mehh) or plain yoghurt (probiotic nonsense). It’s a relic that’s been washed away with the days of our childhood.
Forgotten, perhaps, but not lost, thanks to award winning New York City chef Christina Tosi, of the desserts-only Momofuku Milk Bar. Tosi has successfully captured and bottled this nostalgia at her easygoing East Village bakery by creating her own version of Cereal Milk™, which has garnered a cult like following along with her other notable new staples, including ‘crack pie’ (aptly named since it’s now widely considered a gateway drug) and ‘ultra moist cake truffles’ (‘pineapple upside down’ is a personal favourite). Surprisingly, Tosi’s simple recipe (milk, corn flakes, brown sugar and a pinch of salt) was not part of her intended plan.
On the eve of the highly anticipated opening of Momofuku Ko, Tosi was faced with a broken freezer and an empty dessert menu. Thinking quickly, she ran to the nearest 24-hour deli, followed her instincts and drew inspiration from old botched attempts to create cornbread infused milk while at wd~50. That night, Cereal Milk™ was born…
When the epicentre of international gastronomy shifted north, introducing the world to new Nordic cuisine, the assembled technocrats of Molecular Gastronomy from Spain to Chicago were left blinking in the dust. One of the key driving forces behind this movement is the Nordic Food Lab in Copenhagen. Founded in 2008 by Noma head chef René Redzepi and entrepreneur Claus Meyer, the non profit, self governed organisation explores the building blocks of Nordic cuisine through research into traditional and modern food production and preparation.
Housed in an unassuming houseboat anchored on a canal opposite Noma, this is where chemists, chefs, scientists, anthropologists and academics work together to push the boundaries of new Nordic cuisine and share their findings with the world through various platforms.
We met Michael Bom Frøst, the laboratory’s director and associate professor of Sensory Science at the University of Copenhagen; Josh Evans, correspondent of the Yale Sustainable Food Project; and Ben Reade, who has accepted the mantle of Head of Culinary Research and Development this past summer from Lars Williams, who now heads up the Noma test kitchen.
Inside the lab, it’s bright and open, and the large industrial kitchen kitted out with gadgets. Prints of various roots and vegetables complete with their Latin names grace the walls, and sticky yellow notes litter the windows. Rows and rows of glass jars and plastic containers are filled with samples, some of them in various stages of fermentation. We arrive on the same day as a delivery of plums destined to help Ben create his own version of umeboshi.
BR: OK, try this …
CEREAL: [looks doubtful] What is it?
BR: It’s a seaweed called dulse [palmaria palmata]. It’s really interesting because it’s rich both in umami and sweet tasting amino acids.
MF: We’ve discovered that to overcome barriers to new foods, there has to be a balance between novelty and familiarity. Ice cream is the perfect gateway food because it’s so comforting, even with a novel flavour like seaweed.
BR: Ask someone ‘do you want ice cream’, the answer is almost invariably ‘yes’! It’s like a reflex. Do you want ice cream?
CEREAL: Yes!
JE: We tried this with kids. Some refuse, some wait till other kids try it first, others jump straight in. Those that do try it usually love it. The first taste is the hardest … after that it gets easier…
Source: http://readcereal.com/